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Top SEO, Search Engine Optimization Mistakes
A lot of business owners make the same mistakes when they try to
optimize their websites, which has a great impact on the search
engine rankings, thus affects potential traffic. Compiled below
is a list of some top
seo mistakes. When you optimize your website, be sure to
not make these mistakes.
- Frames: Search engine crawlers (robots) have trouble
getting to your content and indexing your pages of a framed layout
It is best to avoid frames all together.
- Use text links for your navigation: Do not JavaScript
or images. Although search engines will see the link, your linking
page is devalued due to the lack of anchor text, which also tells
the search engine and potential customer what to expect on the
following page.
- Keyword Stuffing: This is where inexperienced website
designers or the do-it-yourself approach is taken, and content
is not written for the customer. More specifically, when you try
to inject your keywords too often, with the intent of higher rankings,
your keywords are diluted thus search engines rankings are compromised.
Also, when you use alt and comment tags don't try stuffing the
website's keywords. This is not a good idea and certainly isn't
recommended by any reasonable SEO Company. Your website could
be penalized if keyword stuffing is detected. You can Order
your SEO Report from us here if you would like to know more
about your website.
- Cloaking: Cloaking is based on the idea of serving a
uniquely optimized page to the search engines, yet another and
completely different page to your visitors which search engines
prohibit and penalize for. This can get you banned from almost
all search engines.
- Invisible or Hidden Keywords: Many of you may have seen
web pages that have what appears to be a large space at the bottom
of their website and it looks like there is nothing there but
wasted space. But in fact, if you right click and select all text,
you'll find a large amount of keywords that are the same color
as the background of the site. This is forbidden by Search engines
and is defined as spamming so your website could be penalized
if you attempt this approach.
- Flash: Site's that are fully developed using Flash,
will have to work hundreds of times harder to gain search engine
rakings. Why? Because search engines can't fully ready Flash so
you cannot provide the "quality content" needed for
true SEO.
Content is King: It's fine to spend time on the design
of your website to have it look as attractive as possible for your
users. Remember though, that content is, and always has been king.
The design of your website should be clean and persuasive enough
to sell your product and services, but this will be better achieved
with well written content.
If you find this information useful, please add a link from your
site to this page:
http://www.edealerdesign.com/seo-mistakes.asp
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